Brand Strategy & Design

Where strategy becomes design, and design becomes growth.

Building bold brands that cut through the noise.

You can’t control every opinion. But with the right strategy and visuals, you can guide your dream clients straight to you.

Picture this: You want to be known as the spunky rule-breaker in your industry, but your brand is stuck in black-and-white templates that say “safe and traditional.”

That disconnect? It costs you dream clients.

When your brand identity matches how you want to be seen, your audience gets it instantly: you’re the one they’ve been searching for. Add the confidence boost that comes with polished, cohesive visuals, and suddenly marketing doesn’t feel like a stretch — it feels natural.

Know who you are, then show who you are.

Clarity before creativity

Your brand strategy is the foundation everything else is built on. Without it, your visuals fall flat.

That’s why we dig into the essentials first:

Who you are as a business owner
Who you are competing with
Who you are speaking to

When that’s clear, your brand design finally has something to stand on. The result? Visuals that don’t just look good — they connect with your ideal client and set you apart from everyone else.

the Packages

For entrepreneurs who want a brand that finally feels clear, confident, and easy to use — and that attracts clients you're actually excited to work with.
With this package, you’ll walk away knowing exactly who you are as a brand, how to stand out, and how to show up consistently. The result? A strong foundation that makes growth feel like the natural next step for your business.
Package Includes:
- Questionnaire & Brand Strategy Interview
- Brand Strategy Development
  - Receive an in-depth guide including the following: Brand Purpose, Competition, Brand Positioning, Ideal Clients, Client Journey, and Voice & Messaging
- Visual Design Development
  - Creative Direction Moodboards
  - Custom Brand Visuals
  - Colour Palette (includes 5-7 accessibility conscious colours)
  - Font Suite (consisting of 2-3 fonts)
  - 3 Logo Variations (Primary, Secondary + Submark/Icon)
- 30+ Page Brand Strategy + Design Guide
- 1-Page Visual Brand Kit
Timeline: 3-4 weeks
Investment: $1750+ CAD
For entrepreneurs ready for the full system: strategy, visuals, and a website that works overtime. This package gives you a professional online presence, consistency across every touchpoint, and the confidence to grow without piecing it together.
Includes everything in The Essentials PLUS:
- User Experience Layout Planning
- Copy Guideline & Collaboration
- 5 Primary Page Designs
  - Home
  - About
  - Contact/Book
  - Services
  - Portfolio, Blog or Additional Services Page
- Secondary Page Designs
  - Terms of Use, Privacy Policy, Links (a page similar to ‘LinkTree’)
- Mobile Optimization
- Domain Transfer & Connection Support
Timeline: 8-10 weeks
Investment: $5000+ CAD
For entrepreneurs who already have their brand strategy nailed down and want visuals that actually match. This package gives you a polished, professional identity that builds trust at first glance and helps you attract the right people without extra effort.
It’s also perfect for launching a new branch of your business, like a course, podcast, or book, with branding that feels intentional and connected.
Package Includes:
- A “Get-to-Know-You” Questionnaire
- Design Development
  - Creative Direction Moodboards
  - Custom Brand Visuals
  - Colour Palette (includes 5-7 accessibility conscious colours)
  - Font Suite (consisting of 2-3 fonts)
  - 3 Logo Variations (Primary, Secondary + Submark/Icon)
- Brand Implementation Guidance
- 1-Page Visual Brand Kit
Timeline: Between 1-2 weeks
Investment: $1000 CAD

Level Up Your Brand

Here’s how we turn big ideas into a brand and marketing system that actually works.

How Does It all Work?

We uncover who you are, who you’re competing with, and who you want to reach. This clarity becomes the foundation for everything else we create.

01 | Strategy

With strategy in hand, we design visuals that stand out, resonate with your people, and position you as the obvious choice in your industry.

02 | Brand Design

For clients who add it on, we bring it all together into a custom Squarespace site that does the heavy lifting, making it simple for your dream clients to connect and say yes.

03 | Website

“Now that we’ve wrapped up our work together, everything feels... aligned.

I finally know how to design graphics and visuals that actually reflect my brand — and more importantly, I feel confident doing it. Even on the days when I’m unsure, I can go back to Emma’s guide and instantly recenter myself. It’s like having a creative compass I can always rely on.

Sharing the guide with my team has been a game-changer, too. Instead of trying to verbally explain my brand for the hundredth time, I can hand them the framework and they instantly “get it.” It’s streamlined communication, boosted consistency, and saved me a ton of mental energy.

But the biggest win? I feel proud to show up now. Proud to share my work. Proud to let myself be seen. I’m bolder, more strategic, and more me in my visibility — and that’s something I’ve ever fully felt before.”