on the blog

Marketing Strategy Emma Gohery Marketing Strategy Emma Gohery

How to Create a Client Journey That Makes Clients Say β€˜Yes!’ Instantly

Your client journey is more than a process, it’s your real marketing strategy. From the first impression to the final handoff, every touchpoint shapes how clients feel about working with you. When your client journey feels clear and intentional, it builds trust, creates ease, and turns curious followers into confident yeses.

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Brand Strategy & Design Emma Gohery Brand Strategy & Design Emma Gohery

Brand vs Logo: Why Your Brand Is More Than a Logo (and What It Really Means)

Many business owners still mix up Brand vs Logo, believing that a logo alone defines their brand. But a logo is just the surface. Your brand is the strategy, story, and emotion that bring those visuals to life. When you build from strategy first, your design starts working for you, attracting the right clients and helping your business feel clear, confident, and connected.

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