Even the most talented service providers make branding mistakes that quietly hold them back. In this post, we’re breaking down the three biggest branding mistakes, from focusing too much on visuals to speaking too broadly or showing up inconsistently, and how to fix them with clarity, consistency, and strategy. Because when your brand aligns with your message, everything about your business starts to work better.

Many business owners still mix up Brand vs Logo, believing that a logo alone defines their brand. But a logo is just the surface. Your brand is the strategy, story, and emotion that bring those visuals to life. When you build from strategy first, your design starts working for you, attracting the right clients and helping your business feel clear, confident, and connected.